April 16, 2004

Small Multiples done wrong

One page I noticed on the nicely laid out DeLaEspada site is their All Products page. At first glance, this looks like a good example of Tufte's "small multiples" guideline--provide thumbnails of like items so viewers can compare and contrast without much work.

But the images used are mixed up--there's some "in use" images scaled down to thumbnail size, some "product only" images that show just the product with a transparent background, and some schematic floorplan diagrams for sofa sectionals and the like.

This kind of defeats the small multiples principle--some of the "in use" thumbs, probably reused from the print/Web catalogs, are scaled down so much that you can't distinguish the product from the background. Like this one.

Now don't get me wrong--I think their stuff is fantastic. Too pricey for me, but heck, I'm still using my bachelor pad furniture 10 years after moving out of my apt.

Posted by jameshom at April 16, 2004 11:44 AM | TrackBack
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