February 11, 2004

Chunky.com is Funky

So I'm eating at my desk again, this time a pop-top Campbell's Chunky Soup nuked in the breakroom microwave. Halfway through my lunch, I decide to find out just how bad this slop is for me. Naturally, I had already chucked the can in the recycle bin. So, I surf over to the aptly-named Chunky.com for nutritional information.

Where is it? There's everything but the facts, ma'am.

Not only did they leave out the kind of content 90% of users would expect to find at a food company Website, but the navigation sucks. The only way I could find to get back to the corporate home page was to click the copyright text in the page footer.

The Search box doesn't help, because it's really "Recipe Search". Yes, it's labeled as such, but aren't we conditioned (hello, Pavlov?) to type a string into any field labeled "search" on Web pages these days, and expect something useful? Why not just buy a real search engine and offer the user the ability to constrain the search domain to just recipes--or scan the entire site?

I do have a great new tagline for them, though: "...just like Mom used to open...". Although I'll be honest, my Ma cooked up real homemade soup for me. I can proudly state that I serve up miso soup from scratch (none of those little packets, thank you very much) for my kid. Wish I had some of that for today's lunch, though.

Posted by jameshom at February 11, 2004 02:35 PM | TrackBack
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