August 21, 2003

"Total Customer Experience"

The company I work for nowadays is embarking on a new corporate mandate: "Total Customer Experience". As someone who has been working, in one way or another, in Web CE for the past few years, I found the choice of labels intriguing.

For our execs, TCE seems more customer satisfaction oriented rather than experience-oriented. I would label their stuff "Customer Support +". But you can't blame them for trying.

Tog, of course, finds a way to illustrate TCE quite nicely: AskTog: Think Globally, Act Globally.

Posted by jameshom at August 21, 2003 05:38 PM | TrackBack
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